Stores Attempt To Fool Customers
I spend quite a bit of time browsing the internet, particularly financial blogs, looking for interesting information and articles about money and personal finance.
I was astonished to read on the Personal Finance Advice blog about American stores offering double discounts. It sounds good at first. The product is marked down in price in the store and they offer an additional discount at the till. It might be something like 25% off on display with an additional discount of another 25% when you get to the checkout. It sounds a good discount and maybe it is but it isn’t what it appears to be.
The reason is that the additional discount is 25% off the discounted price not off the original price so it isn’t the 50% off that it appears at first glance. I haven’t seen this tactic used in the UK as yet but I have no dounbt that if it works in America then we can expect to see it here soon.
For a better explanation of the maths involved and how it works take a look at the Personal Finance Advice blog.
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