Following talks held with the OFT, a number of internet auction sites have agreed to include and/or update information for consumers about their rights when buying through their sites. A study had found that some businesses trading through online auctions were failing to identify themselves as businesses despite 60 per cent of online auction shoppers wanting to know whether they were buying from a business. Shoppers who buy from a business using the ‘buy now’ option on an auction site have the right to return items under the DSRs for many products.

Steve Lisseter, Head of Internet Shopping Study Team at the OFT, said: ‘We welcome the efforts made by these online auction sites to raise awareness of consumers’ rights, and we are also very encouraged by the work they are doing to ensure that businesses using their sites are fully aware of their legal obligations.’

For clear practical advice on consumer rights when shopping online, and for help when buying from online auction sites, consumers can contact Consumer Direct on 08454 040506 or visit the Consumer Direct website.

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