Tesco have been trialing a system that changes the accepted way of operating a buy-one-get-one-free offer (BOGOF).

We all enjoy getting something for nothing and for those of us who need to count the pennies an offer where you can buy one item and get another free is very appealing, not least because it can help families make their household budget go further.

One of the problems with this type of special offer has been that by the time you get around to using your free item it may be past its sell by date. So, in a response to this problem Tesco have been running a trial which changes the usual way these deals operate. Instead of having to take both products at the same time you will be given a voucher that entitles you to get your free item the next week when you visit the store.

The trial was to run for two weeks in selected stores and customers choosing pineapple, melon, salad and lettuce offers are able to claim their free product the following week.

Tesco say they will await the results of the trial to see what customer feedback they get but I would expect to see that customers would like this a lot. It would maintain customer loyalty for the individual store since you are more likely to return to the store the following week to get your free product rather than visit the rival stores. Another big benefit of such a scheme is that far less foods will be thrown away unused because it has gone over the sell-by date. So, everybody wins.

It will be interesting to see what develops but it sounds like a great scheme and I would hope this will be rolled out nationally very soon.

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